THE FUNDAMENTALS
Learn About the 4Cs
Understand cut, color, clarity and carat weight, then consider how they work together in the diamond you choose.
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A little knowledge. A brilliant choice.
Explore the 4Cs, find your shape and understand the origins of the stones you love. Ten guides, one place to begin.
Explore the guidesDIAMONDS. GEMSTONES. A CLOSER LOOK.
NETCARAT
The beauty
is in the details.
KNOW MORE. CHOOSE WITH CONFIDENCE.
Discover the details.
From the first question to the finer details, find a guide for every step of your diamond journey.
SHAPE & STYLE
Learn About the Diamond Shapes
Explore nine diamond shapes, from a classic round to the geometry of an emerald cut.
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DIAMOND ORIGINS
Learn About Lab Grown Diamonds
Discover what laboratory-grown means, how origin is identified and what to review before choosing a stone.
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COLORED GEMSTONES
Learn About Lab Grown Gemstones
Understand synthetic ruby, sapphire and emerald, and the difference between laboratory growth and imitation.
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THE GROWTH PROCESS
How Lab Created Diamonds are Made
Follow the two main growth methods behind laboratory-created diamonds: HPHT and CVD.
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SIDE BY SIDE
Lab-created Diamonds vs Mined Diamonds
Compare natural and laboratory-grown diamonds without confusing origin, appearance and quality.
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MATERIAL COMPARISON
Moissanite vs. Lab Grown Diamonds
Understand the distinction between moissanite and laboratory-grown diamond before comparing stones.
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NATURAL DIAMONDS
Mined Diamonds
Explore natural diamond formation, the path from rough to polished and the details worth checking.
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SOURCING & TRANSPARENCY
Conflict-Free Diamonds
Understand what conflict-free refers to and how to ask useful questions about diamond sourcing.
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QUESTIONS & ANSWERS
Lab Grown Diamond FAQs
A practical starting point for understanding laboratory-grown diamond identity, reports and everyday wear.
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